To capture the spirit of innovation and inspiration, Public Good developed the annual report, Transcend. To represent Ryerson University’s Yeates School of Graduate Studies unique approach and the proximity of its campus’ to urban centres – a die-cut, gatefold cover opens to reveal an energetic and interactive landscape theme. The report highlighted Ryerson’s successes and accomplishments with impactful infographics, compelling case studies of student studies, academic researchers and alumni with accompanying portrait photography.

Conceived in part as a strategic marketing piece, the annual report positioned Ryerson’s graduate study program as a unique urban experience connected to Toronto’s innovation hub, financial network and creative forces.