Exhibition branding for an iconic Canadian artist

lawren-stewart-harrisFor McMichael Canadian Art Collection

Higher States, McMichael Canadian Art Collection’s exhibition of the famed Canadian landscape painter and member of the Group of Seven – Lawren Harris, featured abstract works from Harris’s later period in New Hampshire and New Mexico.

To capture the spirit of Harris’s abstraction and graphic works, Public Good developed a contemporary logo with bold typography and modern art deco-styled flourishes. Moving away from the organic and cold landscapes often associated with the iconic artist – the logo represents a new perspective on Harris’s abstracts often described as spiritual and transcendental.

larenharris

higherstates-presentation-b

higherstates-presentation-a

Consulting with the exhibition curator and McMichael’s senior management team, Public Good developed the exhibition brand and assisted with the gallery colour scheme, exhibition graphics and signage.

screen-shot-2017-02-08-at-4-14screen-shot-2017-02-08-at-4-16screen-shot-2017-02-08-at-4-17Photos courtesy of McMichael Canadian Art Collection