To celebrate this landmark exhibition of contemporary Northwest Coast indigenous art at the McMichael Canadian Art Collection, Public Good designed the exhibition catalogue Transforming Spirit. Consisting of 49 donated works from collectors Jamie Cameron and Chris Bredt – the show featured sculptures, masks, objects, paintings and drawings of cultural significance.

The large format catalogue featured highly detailed photography – capturing tactile qualities, material forms, textures and surfaces. Presented in a contemporary layout with generous white space and scaled multiple view images, the catalogue is bold and dramatic while respectfully recognizing the objects cultural origins and original narrative.

Public Good collaborated with the McMichael executive team, exhibition curator and collection photographer to conceptualize the show, meet tight deadlines and to produce a memorable document for this historic occasion. Public Good managed and oversaw the catalogue production and print supplier to ensure the quality and integrity of the colours, image reproduction and catalogue printing.