For the Institute for Learning, BMO Financial Group’s employee university, BMO looked to Public Good to developed marketing materials and rebranded interior designs. Recommendations to brand this modern architectural landmark included: new colour schemes, designs for a donor and sponsorship wall, and a banner system for the main atrium.
To help market the Institute, Public Good developed a brochure based on the building’s architectural vision and function. Incorporating large interior photography and a die-cut cover, the sales kit highlights the institute’s unique learning, meeting and relaxation spaces.
To highlight the BMO’s Corporate Social Responsibility (CSR) approach and it’s commitment to local communities, a custom 24-foot floor-to-ceiling Donor Wall was designed and installed in the entrance lobby. On the column monitor is a cycling montage of CSR achievements, images and a scrolling list of over 1,200 organizations receiving BMO donations and support. In the main atrium hall, Public Good designed and installed a banner system featuring BMO’s CSR framework, annual impacts and achievements.
Public Good handled the manufacturing of the Donor Wall and oversaw its installation. Contracting on the project included: metalwork, cladding and finishing, video system and accompanying animated sequence.