A landmark in transformational partnerships, LAB150 brings together Mars Innovation and leading German drug discovery pharmaceutical, Evotech. This collaboration enables Canada to access world-class drug development expertise, and pair it with cutting-edge research discoveries from Mars Innovation’s Member Institutions to develop new approaches to treating serious diseases.

To launch LAB150, Public Good developed the brand, logo and Lab150.com website with senior management to reflect organization’s commitment to scientific excellence, dynamic teamwork and unlimited potential. A graphic standards manual was developed to guide design specifications on logo usage, typography and corporate colour application. To further enhance the brand, the corporate tagline From Discovery to Opportunity was developed to complete the visual identity.