Royal College of Dental Surgeons of Ontario (RCDSO) is Ontario’s dental profession’s governing and regulating body. For the RCDSO, Public Good branded their employee intranet portal, The Junction with an unique approach to reflect RCDSO employee culture and staff camaraderie. RCDSO’s project brief requested the site be fun, visual and approachable.
Public Good developed the site brand with a “small village” concept and the launch slogan Where we connect. Branded visual elements and page banners included: citizens at work and play, public library and park, and workplace environments. Launch posters informed staff of the site’s resources, benefits and social connections. The Junction was an overwhelming success with staff involvement, participation and usage.
Visual Style, Graphic Elements and Brand Concept Board
The Junction Intranet Site Pages