May 15, 2020

Covid-19 – New Normal

In response to maintaining our level of service for our essential service clients, Public Good is now completely functioning full-time remotely. Our turnaround times are still as fast as we can make them for up-to-date communications in these critical times. Many thanks to Ontario’s front-line workers for their service and commitment in protecting our health, well-being and livelihood during this crisis. Together strong – Public Good.


September 26, 2018

pointA Launched!

For Smart Commute-NTV, Public Good has been for the last few months working with senior management and staff to develop the new name – pointA – logo and brand identity for this award-winning, non-profit Transportation Management Association committed to reducing traffic congestion, improving air quality and taking action on climate change.

Public Good is honoured to work with non-profit organizations addressing important issues that remain close to our heart. Re-branding can be a challenging, soul-searching exercise, but Smart Commute-NTV was enthusiastic, visionary and open to new ideas.

Lauren Bates, Executive Director: “You have all been wonderful to work with, responsive, and have expertly guided us through this entire process. It means a lot to our organization to make this transition successfully, and your process took a lot of pressure off!”PointA_Smart Commute-08


July 24, 2018

The Firefly Eco Cabin Project Kickstarter Campaign

Public Good fully supports this non-profit, community-based Kickstarter project at the Ross Creek Community Centre for the Arts, Canning, Nova Scotia.

The Firefly Eco Cabin Project is based on off-grid, sustainable building principles. The proposed cabin will incorporate recycled, environmentally-friendly construction materials and processes (passive solar, straw bale construction and rainwater harvesting) and will house artist residencies and show-case sustainable building construction to young campers, visitors, students and guests at the Centre’s summer camp arts program.

The Kickstarter campaign was successfully funded on July 24, 2018. Thanks to everyone who donated and help get the word out. Follow the construction progress on Instagram!

Version 2



June 14, 2018

Office of the Fairness Commissioner

Over the last few months, Public Good has been working with Ontario’s Office of the Fairness Commissioner (OFC) on rebranding the organization. OFC ensures that the registration practices of regulated professions and compulsory trades are fair, transparent, objective and impartial for all qualified applicants regardless of where they received their credentials or education. The new brand launch will reflect the organization’s work and focus with a more contemporary look and approach. Look out for the launch next month!


May 10, 2018

Smart Commute NTV: Gridlock Relief

Public Good is proud to announce we will be providing Smart Commute – North Toronto, Vaughan (NTV), an award winning, non-profit with design and communication services. Smart Commute NTV is committed to reducing traffic congestion, improving air quality and taking action on climate change. Smart Commute, a program of Metrolinx,  encourages individuals to consider alternatives to single occupancy vehicle commuting such as cycling, transit, carpooling, walking, and telecommuting. Watch out for new project postings coming soon!transit


April 30, 2018

Transforming Faces 2017 Online Annual Report Microsite

New for 2018 is Transforming Faces shift to deliver their annual report online for a more interactive and responsive experience. Public Good designed the microsite Partners, Families and You featuring infographics, expanded editorial, image and video content to accompany the online PDF download version. The online shift marks an increased effort to connect the annual report to more timely information, supporters and donation fundraising. Link to the microsite here.

TFAR2018 copy


February, 12, 2018

Giving Indigenous Youth an Opportunity to Rise Above

Public Good is proud to announce Indspire to our portfolio of clients. Indspire is a national Indigenous-led registered charity that invests in the education of Indigenous people for the long term benefit of these individuals, their families and communities, and Canada.

Public Good recently completed Indspire’s corporate sponsorship and fundraising presentation with branded visuals and information graphics. Each visual representing an Indspire program was carefully designed and reviewed through Indspire’s communications team to ensure meaningful representation and cultural identities.indspire programsJanuary, 8, 2018

Anti-Racism Conference 2017 Branding

Public Good recently completed the logo and branding for the 2017 Anti-Racism Conference held at Exhibition Place on December 1, 2017. Developed for the Anti-Racism Directorate of Ontario, this inaugural, annual conference was created to address systemic racism in government policy, legislation, programs and services. Providing a forum for different voices, community stakeholders and government agencies to discuss anti-racism strategies and solutions is an important first step in identifying and preventing systemic racism in Ontario. Public Good designed the conference identity logo and produced: branded collateral materials; presentation graphics; and directional signage for this landmark event.

The conference included opening remarks from Stacey LaForme, Chief, Mississaugas of the New Credit First Nation and Michael Coteau, Minister Responsible for Anti-Racism and Minister of Children and Youth Services. Participating speakers included stakeholders from Indigenous and racialized groups and Ontario representatives in the areas of: child welfare, education and health, and justice.




November, 13, 2017 is now open!

After much thought and design strategizing, is launched with a new URL and on a new platform. Our site will focus on presenting our work portfolio and the design thinking behind our projects. Welcome and enjoy!

Rex Eng, President and Creative Director