For Oceana Canada, Public Good designed and produced, The Last 400 – an urgent report on the declining right whale population crisis in the North Atlantic. Together with Oceana’s scientific and communications team, Public Good developed the editorial and thematic approach for the campaign-styled publication, highlighting the narrative with compelling statistics and timely information. Backed with scientific data and providing solutions and strategies for the recovery, the report incorporated the use of dramatic photography, information graphics and a historical timeline documenting the deaths and decline of right whales and a way forward.