Public Good redesigned CCRM.ca to highlight the Centre for Commercialization of Regenerative Medicine’s (CCRM) mandate, growth and evolution. Working closely and in collaboration with CCRM’s leadership and communications team, Public Good reorganized CCRM’s sitemap from the ground up to better reflect changes in the organization and the consistent application of CCRM’s brand. The redesign homepage features an interactive “cell” interface highlighting marketing messaging and 3D conceptual illustrations and icons for an updated and dynamic presentation of CCRM’s innovative and business development offerings and services for the global stem cell industry and scientific community.

Public Good provided all front-end website design services including sitemap and navigation development and supplied homepage and page design specifications to CCRM’s programming developer for programming, site build and implementation.