Client Profile: Branding stem cell innovation and living therapies

Centre for Commercialization of Regenerative Medicine (CCRM) is Canada’s leading stem cell network hub, bringing together researchers, industry partners and business leaders. Expansion and growth pushed the organization to rebrand. Public Good engaged with senior management in broad discussions to review CCRM’s history, corporate culture and long-term goals. Requirements included brand hierarchy for five business units, connections to key partners and reducing the name to an acronym.

The developed logo, in soft-coloured hues, combines a striking and unique “cell” design structure with simple and bold letterforms. Complementing the logo, the tagline Commercializing Living Therapies captures CCRM’s new mission, focus and direction. CCRM.ca was redesigned and updated following the new brand guidelines.