The Black & White Gala is Canadian Gay & Lesbian Chamber of Commerce’s (CGLCC) premier annual gala fundraiser. Dedicated to promoting and supporting LGBTQ entrepreneurs, CGLCC looked to Public Good to develop a unique logo mark to brand the 2017 event with a memorable and celebratory look incorporating the LGBTQ rainbow colours. Public Good produced a brand guidelines document for the event details and supplied designs for the venue, including invitations, signage and location-specific brand messaging.