Exhibition Brand: McMichael’s Group of Seven Guitar Project

McMichael’s Group of Seven Guitar Project exhibition features masterwork guitars, commissioned from seven world-renowned Canadian guitar makers in homage to Group of Seven member Tom Thomson. To promote and market this special exhibition, Public Good developed and designed a brand identity reflecting the spirit of music, original craftsmanship and unique artistic expression. The resulting logo, in English and French, was applied to numerous event applications, exhibition materials, merchandise and promotional media.

GSGP logosGSGP photosGSGP photo2

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